Getting discovered in the podcasting world's rising noise isn't easy. But some smart, unconventional marketing approaches can drive exponential growth for your show by expanding reach and conversions.
These 7 innovative podcast promotion strategies will spark your audience growth:
1. Recruit Niche Influencers as Guests
Landing respected experts, rising personalities and leaders in your field for interviews introduces their engaged followers to your show.
For example, the chart-topping fitness podcast Bodyweight Warrior saw a surge in subscribers after welcoming Instagram celebrity trainer Ashley Horner for an episode on personal brand building in health and wellness.
2. Run Giveaways and Contests
Incentivize current listeners to engage while capturing new email subscribers by offering prize giveaways. Require visiting your podcast or following its social media to enter. Shoutout winners on air.
3. Repurpose Content Across Platforms
Refresh evergreen episodes into short highlight videos optimized for TikTok, Instagram Reels and YouTube Shorts. Recycling content in snackable formats drives plays, visibility and new fans.
4. Develop Merchandise Collections
Profitable merch gives loyal listeners coveted ways to showcase their fandom publicly. Announce new products like t-shirts, mugs and other gear on episodes.
5. Guest Post Episode Transcripts
Publishing full written transcripts on niche blogs raises visibility. Insert strategic links back to your podcast to capture engaged visitors.
6. Secure Affiliate Partners
Ink deals to promote or share affiliate links to relevant products, services and events your audience cares about in exchange for commissions on conversions.
7. Get Interviewed as a Guest Yourself
Lending your expertise to aligned podcasts expanding reach to potential fans which you then direct back to subscribe to your show.
Sprinkle these unconventional tactics into your broader podcast marketing strategy for boosted discoverability, engagement and most importantly - listenership growth!
Have you tested any hacks that delivered results? Share what's worked to help us refine future recommendations!