Are you looking for creative and unique ideas to reward your loyal members? If so, you've come to the right place! Our guide offers 6 innovative ways to craft membership perks that will make your customers feel appreciated and give them an incentive to keep coming back. Let's get started!
1. Discounts & Promotions
Offering discounts on services or products is a great and easy way to reward your members. You can even offer exclusive promotions that are only available to members. This encourages customers to join in order to take advantage of special offers and may even lead to increased revenue for your business.
2. Networking Opportunities
Networking is key to most businesses and offering members the opportunity to network with one another can be very beneficial. You can organize networking events or create online platforms where members can connect and share resources and knowledge. This allows members to gain new perspectives and make valuable contacts, which could be a great incentive to join your membership program.
3. Offer Exclusive Content.
One of the most popular perks that you can offer your members is exclusive content. This could include tutorials, best practice guidelines and webinars which are only available to members. The key with this type of perk is to ensure that the content is actually valuable and helpful to your members – don’t just curate random advice or material! Also make sure that whatever content you offer has been tailored specifically for your members. It should be something they cannot get elsewhere.
4. Zoom Meet and Greets
A great perk that is very effective is giving your members access to special meet and greets. Don't underestimate how much people value connecting with people that they usually can't. You can facilitate this on zoom or in person. This is something that's a rare privilege and hard to come by.
5. Special Events
Exclusive events are a great membership perk because they give members access to unique experiences that the general public may not have. Members often get priority access to special events and can meet people who share their interests. These events also help to build a sense of community among members, strengthening relationships within the organization and promoting loyalty. Additionally, exclusive events are a great way to reward members for their loyalty and can help to attract new members.
6. Exclusive Merch
People love merch. Especially when it signifies that they belong to a special group. It's why people by souvenirs when they go to different places and it helps them remember and share they were there. It's also an amazing marketing mechanism to attract more people. By making it a special edition you can make the merch more valuable making it an excellent option for a membership perk.
7. Offer Special Freebies
Everyone loves a freebie! Give your members free samples, discounts on products. This is a great way to show your members that you value them and their business.
In summary, there's so much you can do to engage people in a membership but these 7 perks will help you offer a valuable set of customer perks.